The primary Clark Fixtures logo is the vertical version. It is available in full color, reverse, reverse two-color and one-color in various file formats. All vertical logos files can be downloaded using the button below.
In addition to the primary Clark Fixtures logo, there is a horizontal logo for applications that warrant it. It is available in full color, reverse, reverse two-color, and one-color in various file formats. All horizontal logo files can be downloaded using the button below.
It is very important the logo has proper clear space surrounding it – it should not be too close to any other graphic elements or the edge of a page. Be sure to refer to the diagram below when placing the logo into artwork.
The vertical logo should never be used at less than .75” wide in size and the horizontal logo should never be used at less than 1.5″ wide in size for any application.
The following images show examples of logo violations – be sure to refrain from using the logo any of these ways.
In addition to the Clark Fixture logos, there is also the option to use the “C” mark from the logo, without the type, as a graphic element. It is best used in applications where a full logo will also be included or for audiences familiar with your brand like your current customers or internal employees. You can see examples of how to use this version in the applications section of the guide. You may also download the mark-only logo files below
The primary color for Clark Fixtures is Clark Blue. It should always be the most prominent color in any Clark Fixtures brand application, with the rest of the color palette serving as support. Always use the values outlined below for when reproducing the color.
The Clark Fixtures brand has a palette of four supporting colors; Electric Blue, Navy, Charcoal, and Soft Black. These colors should never overpower the primary Clark Blue, but can be used in a secondary way. Use the values below, as necessary when creating Clark Fixtures materials.
The Clark Fixtures brand uses the font Montserrat.
Montserrat is a google font available for free download.
The secondary font for the Clark Fixtures brand is Merriweather. This font is used primarily for headings and sub-headings, and should always have a secondary relationship to the primary font.
Merriweather is a google font available for free download.
The below images show examples of how the Clark Fixtures brand can be applied.
